Moran Cerf is a professor of neuroscience and business at Northwestern University. He holds multiple patents and his works have been published in Nature, Scientific American Mind, Wired, New Scientist and elsewhere. He also works as a consultant on films and TV shows, and has given public talks at PopTech, TED, TEDx, Google Zeitgeist, DLD and other venues. Additionally, he’s the Alfred P. Sloan professor at the American Film Institute (AFI), where he teaches an annual screenwriting class on science in films.