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Alejandro Velez

Co-Founder & Co-CEO, Back to the Roots
Back to the Roots was founded in 2009 by college seniors Alejandro Velez and Nikhil Arora after discovering how to grow gourmet mushrooms on recycled coffee grounds. Since then, Back to the Roots has evolved from urban mushroom farming to a thriving business on a mission to undo food and reconnect families to it through fun, innovative and delicious ready to grow and ready to eat products. Back to the Roots currently sells its products in over 14,000 stores worldwide, including Whole Foods Market, Target, Costco, The Home Depot, Nordstrom, Safeway and Kroger.
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