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Bing Gordon

General Partner, Kleiner Perkins Caufield & Byer
Before joining Kleiner Perkins Caufield & Byers as a general partner, Bing Gordon was a longtime executive at video game publisher and developer Electronic Arts. He drove EA’s branding strategy with EA Sports, developed EA’s pricing strategy for packaged goods and online games, created EA’s studio organization and contributed to the design and marketing of many of its franchises, including John Madden Football and The Sims. He holds a Lifetime Achievement Award from the Academy of Interactive Arts & Science.