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Dan Ariely

Professor, Psychology & Behavioral Economics, Duke University
Dan Ariely is dedicated to researching and understanding the forces that influence our behavior. His interests span a range of behaviors, and his experiments are consistently interesting, amusing and informative, demonstrating profound ideas that fly in the face of common wisdom. Ariely is the author of *Predictably Irrational*, *The Upside of Irrationality* and *The Honest Truth about Dishonesty*.