Principal & Founder, Eagle Vista Partners
Laura Desmond is a highly regarded industry game changer, a true innovator and the lead architect in reinventing and building the media agency of the future. Desmond was chief revenue officer of Publicis Groupe and CEO of Starcom Mediavest Group, the number one media agency brand globally for five straight years under her leadership. Under her leadership, the business more than doubled and successfully pivoted to a digitally centric organization focused on emerging channels, data and content.She led a diverse team of 8,000 employees across more than 100 offices, bringing unconventional thinking and a passion for the art and science of media strategy, investment, digital, data and analytics. She worked with some of the biggest and most successful marketers worldwide, including Samsung, Coca-Cola, Visa and a host of emerging online consumer brands such as Twitter, Airbnb and Spotify. In her work, Laura has forged a new breed of partnerships with brands like Google, Acxiom, Tencent, and Facebook.She is principal and founder of Eagle Vista & Partners, a marketing and digital transformation consulting and advisory firm, in 2016. Laura is a past chair of the Advertising Council, and also serves on the board of directors of Adobe Systems and Syniverse Technologies.