Rinat Aruh is the co-founder of award winning design and strategy firm, aruliden. With her non-traditional approach to design and brands, Rinat has led industry-provoking projects for companies that include PUMA, BMW Group, Microsoft, Lacoste and Motorola Solutions. Through aruliden?s approach of ProductingTM the studio has set new benchmarks for products that enhance user experiences and change consumer behavior. Rinat's passion lies in introducing design into early education as a process for problem solving. The studio introduced Tools at Schools in 2010 and the program continues to impact students and schools across the nation.