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Joe Freshgoods on Being Streetwear's Underdog

In this interview with Rajni Jacques of Teen Vogue, revolutionary streetwear designer Joe Freshgoods talks about how he got his start and lessons he’s learned along the way, including why he wanted to create a brand that represented Chicago, all the cease-and-desists he has received, his resistance to selling out and more

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Joe Freshgoods
Designer & Co-Founder, Dont.Be.Mad. and Fat Tiger Workshop
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