Watch About Donate Blog

Mission In A Bottle

10/16/2013

Luck, passion and economic theory—that's the equation that skyrocketed Honest Tea to the top of the beverage market. But what does it take to make a truly honest product in a landscape filled with high-fructose mega brands? From traveling to India to selling the first bottle 26 days in, Barry Nalebuff shares the inside scoop on knowing your market, following your passions and staying honest.

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