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The Best F**king Hoodie Made in America


With malls all but extinct, retailers are increasingly creating experiences that make shopping an exciting, individualized, all-consuming part of our everyday lives. CEOs and advertisers share how they’ve used social media, e-commerce, interactive experiences, virtual reality, really amazing hoodies and the occasional robot to entice you to just go ahead and swipe that credit card. What to expect: American Giant CEO Bayard Winthrop on how he created a hoodie you’ll f**king love


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